Thursday, January 19, 2006

Chicago Feed Burner

This is an article from Crain's Chicago Business that highlights one of the local Chicago founders of the RSS feed site I use to format my podcasts for syndication on the web, Feedburner. I never knew the company was a local Chicago startup so I thought I'd post this interesting article and wish them the best of luck:

See Jim Gramata's FeedBurner feed here

Info Feeder

A former actor from a local improv theater troupe is leading a Chicago tech start-up into the media unknown.

Dick Costolo is CEO of two-year-old FeedBurner, a West Loop company that manages RSS feeds on the Web.

RSS – short for “really simple syndication” – allows users to subscribe to “feeds” from various Web sites. Readers essentially create their own personalized information service, getting the news, video “podcasts” or blog musings they want whenever new items are published that meet their preset criteria.

FeedBurner has been adding thousands of publishers a month to its list of sources. Most are bloggers. But increasingly, mainstream media outlets are signing on with the 19-member firm to have it manage feeds, tracking what readers click on and when to allow publishers to more strategically place ads.

Link to article


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