Friday, January 13, 2006

Navy Pier unveils plans for sweeping makeover

Design includes new Ferris wheel, monorail and water park

(Crain’s) — Navy Pier management today unveiled plans for a sweeping makeover of the tourist attraction, including the addition of a monorail, a new Ferris wheel and a Great Lakes-themed water park.
The Metropolitan Pier and Exposition Authority (McPier), the government agency that runs Navy Pier and McCormick Place, presented the plans to its board members this morning. McPier CEO Leticia Peralta Davis called the ideas “a first draft of a long-term vision.”

According to Ms. Davis, McPier aims to attract more visitors from Chicago, increase the average length of stay, improve pedestrian traffic flow on both levels of the pier and simplify vehicle traffic and access to the pier.

“Navy Pier is a great success today, but we need to make sure that success continues,” Ms. Peralta told the board. Navy Pier attracted 8.8 million visitors in 2004, the most recent data available. In the fiscal year ended June 30, 2005, the property generated about $42.6 million in revenue for the authority and a record $5.4 million in net income.

Link to article

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